Book Learning

A Lecturer Learns a Lesson

As a guest speaker at one of the nation’s top MBA schools, I was once invited to develop a series of four or five lectures to an advanced marketing class. These young men (happens they were all males) would be future corporate decision makers. All had been steeped in leading edge analytical management systems and theory. But many would be hiring, evaluating, and directing right-brain talent, so the department head spoke to the Dean about an idea, and one fall afternoon, there I was.

My topic: The Creative Process in Marketing Communications. Continue reading